Beautyworld Saudi Arabia 2025
Riyadh Front Exhibition and Convention Center

Saudi Arabia's leading trade fair for Beauty Products, Hair, Fragrance and Wellbeing
Beautyworld Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Beautyworld Middle East in Dubai, the region’s largest International trade fair for beauty products, hair care, fragrances, and wellbeing.
The 4th edition in 2024 attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 195 exhibitors from 22 countries showcased their latest wares, 35 percent up on the previous year.
Beautyworld Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka)