CCBEC - China (Shenzhen) Cross Border E-Commerce Fair 2024
Shenzhen World Exhibition & Convention Center

In the face of these positive initiatives, China (Shenzhen) Cross Border E-commerce Fair (CCBEC ) is poised to help industry players stay ahead of the market, as well as to support traditional overseas trading companies to digitalise. Alongside the show, a series of educational events will be organised covering five major topics: industry development, policy and regulations, marketing strategies, supporting services, investment and financing. Common pain points and industry problems will also be addressed and effective solutions will be offered.
The show will attract professional buyers to conduct sourcing and keep updated with product trends, including cross-border e-commerce platform procurement agents and sellers, cross-border e-commerce comprehensive pilot zone traders and service providers, brand owners, agents and distributors, traditional B2B import and export traders, local agents of overseas buyers, physical store retailers, supply chain service providers and industry associations.