The 27th Shanghai International Gifts, Cultural & Creative Products and Household Goods Exhibition

【Exhibition Scope】

Brand Service Providers & Comprehensive Zone

Business Gifts & Premiums Zone
Gifts, promotional advertising items, customized promotional products, eco-friendly gifts, stationery & cultural goods, advertising printed materials, bags & leather goods, crystal & glass products, jewelry & fashion accessories, badges, pins, etc.

Home Furnishings Zone
Home textiles, towels, storage products, plastic products, cleaning supplies, pet supplies, kitchen & tableware, home decorations, daily chemical & personal care products, lighting, carpets, fragrances & aromatherapy, desktop items, decorative paintings, etc.

Health & Wellness Gifts Zone
Home healthcare products, blood pressure monitors, glucose meters, home oxygen concentrators, physiotherapy equipment, healthy sleep aids, eye massagers, smart bands, pedometers, electronic scales, massagers, therapeutic products, stress-relief products, and other health-related items.

Outdoor & Travel Supplies Zone
Flasks & bottles, outdoor tents, sleeping bags, outdoor glasses, outdoor gloves, professional lighting tools, professional outdoor telescopes, solar-powered backpacks, mountaineering backpacks, wash bags, travel towels, disposable travel items, camping gear, travel bags, trekking poles, etc.

Gift Box Food Zone
Gift box foods, hairy crab gift sets, health & tonic products, functional foods, health foods, nut gift boxes, local specialties, viral online foods, instant meals, imported foods, green foods, organic foods, selenium-rich foods, premium grains & oils sold as gifts, etc.

China-Chic & Cultural Creative Products Zone
China-chic creative gifts, cultural derivatives, jewelry, ceramic crafts, wooden crafts, cultural and creative products, arts & crafts gifts, tourist souvenirs, trendy toys & figures, cartoon characters, cultural tourism, mascots, popular film/TV IP derivatives, museum cultural creations, etc.

Consumer Electronics Zone
Small household appliances, kitchen appliances, personal care appliances, cleaning appliances, health care appliances, leisure & sports products, portable power stations, automotive electronics, computers, mobile phones & accessories, 3C digital products & accessories, etc.

Beauty & Health Zone
Beauty products, health products, facial cleansing brushes, personal care products, hair & body care, personal cleansing, oral care, aromatherapy products, etc.

Festival & Decorative Gifts Zone
Festival supplies, Christmas products, wedding supplies, Halloween supplies, Easter supplies, birthday supplies, party supplies, Chinese New Year supplies, lamps & lighting, ornaments, and other decorative gifts.

Gift Packaging Zone
Shopping bags, packaging bags, non-woven bags, customized gift boxes, paper boxes, gift wrapping, printed materials, packaging products, etc.

Online Celebrity Product Selection Zone
Various creative gifts, daily necessities, home products, IP trendy toys, live streaming facilities, and products suitable for online celebrity live stream sales.

Toys & Trendy Toys Zone
Electronic & electric toys, plastic toys, wooden & cardboard toys, plush toys, dolls, building blocks, construction toys, DIY toys, blind box toys, action figures & dolls, block toys, model kits, other trendy toys, "Guzi" merchandise, pins ("bajji"), dolls, card games, "shikishi" boards, acrylic accessories, etc.

【Concurrent Events】

The 27th Huali Awards Ceremony for Quality Exhibitors

2026-2027 Fashion Gift & Home Trend Release

Fashion Home Design Trend Development Forum

Annual Trend New Product Launch in the Gift Industry

E-commerce Live Streaming & Short Video Summit Forum

Live Streaming E-commerce Ecosystem Industry Report Release

East China Cross-border E-commerce Summit
(Note: The above are planned activities, subject to final on-site announcement.)

I. Four Core Innovative Exhibition Zones (Key Categories)

1. Cultural & Creative Products: Cultural and creative derivatives, IP licensed merchandise, artistic design products, museum文创 (cultural & creative products), Guochao (China-chic) products, etc.
2. Customized Gifts: Corporate customized gifts, promotional products, business gifts, exclusive gifts with logos or personalized designs.
3. Health & Wellness Gifts: Healthcare equipment, wellness products, health foods, smart health monitoring devices, therapeutic and stress-relief products.
4. Outdoor & Travel: Camping gear, outdoor cooking equipment, travel accessories, portable electronic devices, outdoor apparel and accessories.

II. Expanded Categories from Collaboration with CSF

Due to the joint presentation with the CSF (Cultural Goods Fair), the product range will be significantly expanded to include:
5.  Office Supplies: Writing instruments, stationery, office equipment, office furniture, business notebooks.
6.  Art & Painting Materials: Paints, art supplies, DIY craft materials, creative tools.
7.  Paper Products & Packaging: Creative paper, gift packaging, paper-based文创.
8.  Student Supplies: School bags, pencil cases, learning tools, etc.

III. Traditional Gift & Household Basic Categories

As a comprehensive gifts and home exhibition, it is also expected to include the following common product types:
9.  Household Goods: Kitchenware, home textiles, decorative items, storage solutions, fragrances and candles.
10. Consumer Electronics: Small household appliances, smart home products, digital accessories.
11. Fashion Accessories & Jewelry: Jewelry, scarves, watches, and other fashionable items suitable as gifts.
12. Food & Beverages (Gift Packs): Premium snacks, tea, alcohol, health foods, etc.

Summary

The product categories for this exhibition cover five dimensions: "Cultural & Creative Design," "Customized Business Gifts," "Health & Outdoor," "Office & Culture," and "Home & Lifestyle." This forms a comprehensive gifting ecosystem platform ranging from personal consumption to corporate procurement, and from cultural creativity to practical living.